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Maybe you’ve been exercising regularly and following a strict diet, and maybe you’ve even lost a few pounds. Even so, do you still struggle with junk food cravings? Perhaps it strikes every now and then, especially when you’re sitting on the couch watching your shows at Rittenhouse Claridge. You want to give in, and in fact, you have a few times. But why do you long for junk food? Some foods were designed especially to trigger a snack attack. The makers of such junk foods spend a significant amount of time developing products that are perfectly sweet, creamy, and crunchy. The desired taste and texture makes you want to indulge and come back for more. And, junk food releases feel-good receptors in the brain that immediately improve your mood. So how can you resist?

There are a few things you can do to ward off the cravings. First, you should identify your craving and try to figure out when and why it strikes. Are you on a strict diet and depriving yourself of all of the food you enjoy? If that’s the case, trying eating your favorite foods every now and then, but in moderation. Focus on portion control. Perhaps you’re stressed and that’s why you’re reaching for that ice cream or chocolate bar. Instead, call a friend to talk about your situation. The best thing you can do to resist the urge to snack on junk food is to clear your kitchen of cookies, candy, and salty foods that may tempt you. Don’t even buy the stuff. You’re likely to think less about the treats, and the cravings may disappear.

The Facts About Food Cravings [WebMD]
Why Your Brain Craves Junk Food (and What You Can Do About It) [Lifehacker]